Free tools

Tools that measure your listing

No account, no Seller Central connection. Each tool works from the same model we grade with inside the product — applied to one listing instead of your whole catalogue.

SWF Listing Checker

Paste your listing copy or enter an ASIN — and see at which stage of the buying decision you lose the buyer.

Open tool

Conversion calculator

Set conversion, price, visitors, margin and your SWF score — and see how much monthly revenue and profit hangs on your listing copy.

Open tool

Want to optimise your whole catalogue?

Request access to SELLRZ. Once approved, choose the right plan and only then connect Amazon.

Request access