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SELLRZ

Language

AMAZON GROWTH
with a clear system.

SELLRZ helps you grow with a practical process your team can follow: analyze, improve, and repeat. No guessing, no chaos.

SIMPLE PROCESSDATA-DRIVENACTIONABLE
ANALYZEFIXBOOSTLOOPSELLRZ GROWTH SYSTEM

What we do

Find.
Understand.
Fix and improve.

We find your best opportunities to grow, understand the problems with our SWF Framework, and fix them steadily. Then we run this in a loop.

01

FIND OPPORTUNITIES

Find your best opportunities to grow and rank them by priority.

02

UNDERSTAND (SWF)

Understand the problems for these listings with the SELLRZ SWF Framework.

03

FIX & IMPROVE

Fix and improve steadily, then repeat.

01ANALYZE02FIX03BOOSTLOOP · CONTINUOUS IMPROVEMENT

+5–10

priority wins / cycle

6

weeks / cycle

3

clear steps

steady

growth over time

Step 1 · Find opportunities to grow

01

FIND OPPORTUNITIES

We scan your listings and identify the highest-impact opportunities first.

You get a clear priority list so your team knows what to improve first.

  • →All listings checked and ranked by growth potential
  • →Top opportunities sorted by business impact
  • →Simple next-action list for your team
  • →Clear view of what to do now, and what can wait
  • →Built for steady, repeatable execution
"Start with the best opportunities, then improve in order."

SWF Analysis Report · v3

ASIN B07MFBYKRS · amazon.de · 07.05.2026

Overall Score

56/100

Gap to leader: −24 points

SEE
62
RELEVANCE
48
WANT
55
FIX
50
TRUST
65
CLOSE
42

Top 3 opportunities

1.CLOSE · value for price not clear enough−8 %
2.RELEVANCE · buyer intent match unclear−6 %
3.FIX · FAQ and size information missing−4 %

Full SWF reports also include competitor matrix, market positioning, and complete listing recommendations.

The framework

The 6 phases every Amazon buyer goes through.

The SWF Framework tracks the real buying journey, from search impression to "Buy now". It helps you understand why buyers choose you or your competitors.

01SEE

Does the listing stop the scroll and trigger the click?

Main image clarity, contrast, cropping, differentiation in the SERP.

02RELEVANCE

Does the buyer understand within 3 seconds that it fits their need?

Target customer clarity, use case, category expectations, buyer‑intent match.

03WANT

Does the listing create real desire?

Benefit communication, lifestyle appeal, outcome story, premium perception.

04FIX

Does the listing remove doubts before they stop the purchase?

FAQs, size & material, compatibility, risk‑reversal, objection handling.

05TRUST

Does the listing build enough trust for the purchase decision?

Reviews & ratings, certifications, brand credibility, guarantee promises.

06CLOSE

Does the listing make the purchase decision easy and inevitable?

Value proposition, price‑value, differentiation, urgency, Buy‑Box readiness.

Each of these 6 phases gets a score from 0–100. Together they form an honest map of your listing – and a measurable fix plan instead of gut feeling.

Section from the SWF report

Where you stand in the market.

You can quickly see where you win, where competitors win, and where new opportunities exist.

Only here

  • → DOP + EU organic combined
  • → Single‑estate mill with harvest year
  • → Acidity < 0.3%, cold‑extracted
  • → Resealable pour‑spout

Shared with market

  • → Glass bottle, “extra vergine”
  • → Mediterranean imagery
  • → Family story
  • → EU organic seal (also competitors)

Where the market beats you

  • → Top 3 have 6× more reviews
  • → You lack lifestyle cooking images
  • → No video, no storefront
  • → Premium price not visually justified

Open opportunities

  • → Gift bundle for Q4
  • → TikTok recipes on storefront
  • → Micro DOP story as A+ module
  • → Acidity test as trust hook
The competitive matrix compares your listing with key competitors, so your next move is always clear.

Section from the SWF report

Your target listing - copy + images.

New title, five bullets, seven image briefings, A+ concept – all derived from market gaps and the persona. Ready to implement.

Title (max 200 characters)

VERGINOLIO Organic Extra Virgin Olive Oil 1L · DOP‑certified · Single‑estate mill in Tuscany · Acidity < 0.3% · Cold‑extracted · EU organic + DOP + harvest‑year guarantee

5 bullets

  1. 01EU ORGANIC + DOP + HARVEST YEAR – The only olive oil with all three seals on one bottle. No blends, guaranteed.
  2. 02ACIDITY < 0.3% – Cold‑extracted within 8 hours after harvest. Maximum polyphenols for salad and pasta.
  3. 03SINGLE‑ESTATE TUSCAN MILL – Olive grove near Lucca. Same‑day press, no mix from multiple sources.
  4. 04STAINLESS‑STEEL POUR SPOUT – Resealable, drip‑free. Keeps the oil fresh for longer.
  5. 05FAMILY BUSINESS SINCE 1987 – Three generations, directly from the farm – no logistics corporations in between.

Image style guide

Look: editorial Mediterranean · documentary
Props: olive branches · wooden board · sunlight
Do not: cartoon · plastic · stock‑photo look

7 image briefings (gallery)

01 Lifestyle – family + salad · 02 Pack‑shot – bottle + seals · 03 Sensory – drops / bread · 04 Size – 1L vs competitor · 05 Certificate – DOP / EU organic · 06 Use case – pasta · salad · 07 Heritage – farm / family.

A+ concept: hero plus three modules (origin, quality, usage) and comparison table – designed so your DOP/organic/single‑estate story sticks as buyers scroll.

Step 2 · Understand problems with SWF

02

UNDERSTAND

We use the SWF Framework to understand exactly why a listing is underperforming.

  • →Main image – stops the scroll. Clear shape, high contrast, stands out in the SERP.
  • →Title – first 100 characters: [Brand] + [main keyword] + [hook].
  • →Bullets – 5× feature → benefit → proof. No fluff.
  • →A+ content – story, comparison table, social proof. +3–20% CR uplift.

Focus rule

We focus on a small number of changes at a time so results are measurable and easy to scale.

Step 3 · Fix and improve steadily

03

FIX & IMPROVE

We fix what matters, improve steadily, and keep the changes measurable.

Lever 01 · Remove waste

We review spend regularly and cut keywords that do not convert.

Lever 02 · Scale winners

Winning search terms are promoted and scaled so budget supports what already works.

Lever 03 · TACoS target

One single number, e.g. 15% TACoS. Anything above gets cut, anything below is allowed to grow. Discipline beats complexity.

The loop

Every cycle creates clear progress every cycle.

We run this process in a loop: find opportunities, understand problems with SWF, fix and improve steadily.

Outcome

Why this leads to stronger revenue growth.

Growth comes from combining better conversion, better organic visibility, and smarter ad efficiency.

Conversion rate · listing improvements× 1.4
Organic sessions · ranking lift× 1.5
Paid traffic · ad efficiency× 1.1
Combined growth potential×2.3

Lever 01

Conversion rate

Better images, sharper title, stronger A+ content, and clearer value communication.

Lever 02

Organic rank

Better conversion usually improves ranking, which drives more organic traffic.

Lever 03

PPC efficiency

Better budget allocation means less waste and more profitable growth.

This is not random growth. It is a repeatable system that compounds over time.

Let's start

Start your first growth cycle in 14 days.

01

Book analysis

Share your ASIN and core keyword. We deliver your first priority analysis quickly.

02

Diagnosis call

In a short call, we align on your highest-impact actions and rollout plan.

03

Start the loop

Execute improvements, measure outcomes, and repeat with better focus every cycle.

Analyze. Improve. Grow.
A simple system your team can run.

SELLRZ · GROWTH SYSTEM
sellrz.io · hello@sellrz.io